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Two AI shopping assistants head-to-head:
NewEcom.AI and Amazon Rufus—two leading AI shopping assistants—revealed striking differences in their ability to understand customer intent, guide purchase journeys, and deliver personalized recommendations.
The final test evaluated each AI’s ability to deliver personalized recommendations for a skincare routine based on specific skin types and concerns. This is where the gap between the two approaches became most apparent.
Personalization: The Ultimate Competitive Advantage in Ecommerce
The second part of the comparison focused on how effectively each AI guided customers through the purchase journey as preferences evolved.
Guiding the Purchase Journey: From Interest to Conversion
The first test in this comparison evaluated how well each AI could understand and address a specific shopping scenario: recommending fashionable outfits for a spring break trip to Miami. The results highlighted a fundamental difference in how these AI systems approach customer needs.
Understanding Customer Intent
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